What is a landing page?
A landing page is a specific web page designed for a focused and targeted marketing or advertising campaign. It is where a visitor "lands" after clicking on a link in an email, advertisement, or other online platforms. The purpose of a landing page is to guide visitors toward a specific action or conversion goal.
Why Develop A Landing Page
A landing page eliminates distractions so you capture your visitor’s undivided attention. Complete attention means you can guide your visitors where you’d like them to go, i.e., to your lead form.
What Should A Landing Page Include?
Headlines, Objectives, & Clean Layout
Compelling Action-Value Copy
Supporting Imagery Or Video
Lead Capture Form
Tips
Use Visuals Strategically
Host The Landing Page On Your Website
Have Limited Form Fields on Conversion Form
Customer Testimonials
Optimize For Mobile Devices
Test & Update As Needed
Landing Pages are a huge resource for digital real estate, communicating your offerings, and connecting with your customers. Build your next fully optimized landing page using our checklist here or let us do it for you!